Lube Loyalty Management Software for OEMs

Attractive promotions and schemes are a sure shot way to increase sales. It also enables OEMs to offer promotions as per need. Due to this OEMs increasingly look for revenue sources beyond vehicle sales to help generate more revenue and. OEMs invest in advertising services to attract dealers and also customers, so that they can drive back into dealerships for after-sales services.

But how can they do this more effectively?

Loyalty program presents OEMs with an opportunity to gather information about their customers use it to not only recognize and reward their ongoing transactions, but also to engage customers in an ongoing dialogue during those times they’re not face-to-face with dealers in store. Loyalty programs give the opportunity to OEM to keep their brand top of mind. The goal of Intellinet is to generate and maintain buzz around OEMs business to keep customers coming back again and again.

Intellinet is a widely-used web-based loyalty program which can be used for loyalty programs, gift cards, etc. It is highly-customizable software that can fit into OEMs business, no matter how big or small firm is. Using this OEM can offer the authorized dealers with various loyalty point programs.

Intellinet has launched a new lube loyalty program module will enable dealers to earn and redeem points on lube oil purchase. The lube loyalty program is unique because it includes convenience store purchases, further enhancing customers' benefits and experiences beyond the offerings of competing programs.

The module is designed to be flexible and to meet the evolving needs and expectations of dealers. Through this program OEMs will be able to make enhancements and add partners to the list.

Dealers who will participate in lube loyalty program and will meet the eligibility criteria will receive rewards accordingly.

To be eligible, authorized dealers of an OEM must be fully enrolled and make purchase accordingly.

Benefits Of Lube Loyalty Program

Discount is provided to dealers on the basis of purchase and also they can be member of partnership program. The more lube oil dealer will purchase from OEM, their will chances to get into higher slab of partnership program. Also, the partnership program rank and value of discount will be decided on the basis of previous purchase made by dealers. Here are the partnership program types:
  • Platinum Partner
  • Gold Partner
  • Silver Partner
Platinum Partner: This is the top most categories in lube loyalty program. To achieve this category tag, dealers need to order products consistently on a large scale and ones a dealer is successful in achieving the feet, he will receive a discount of 20% on every purchase from next time.

Gold Partner: This is gold level of lube loyalty program. Under this program dealers will be eligible for extra 10% discount on the lube oil they will purchase from OEM after reaching to this level.

Silver Partner: This is the last level of lube loyalty program. Dealers falling under this category will be eligible to receive 5% discount on every lube oil purchase made by them.

So, these are the three slots through which OEMs can offer rewards to dealers. Also, dealers need to remember that after reaching a milestone, it is not easy to maintain top position is without making regular purchase. Dealers should make the purchase to keep their position safe.

This Will Help OEM In:
  • Retention Of Dealers:
    • This program is good way for OEMs to keep dealers engaged with them, beyond purchase.
  • Save Money
    • This method is best for OEMs to retain dealers in terms of cost, as acquiring new dealers is more expensive.
Lube Loyalty Program Works At Three Levels:
  1. Amount Base: Under amount base slab dealers will get benefits on amount basis, i.e. whenever they will purchase lube oil of specific amount set by OEMs, they will receive special discount or benefits programmed by OEM.
  2. Purchase Base: Under purchase base program dealers will get discount after purchasing pieces of specific product or different product as criteria set by OEMs.
  3. Occasion Base: Such types of loyalty program are started by OEMs only on special occasion like festivals or company anniversary. And dealers will get benefits accordingly.
This is also an effective way to thank dealers for their loyalty.

Such exciting loyalty programs keep customers loyal to the iconic brands and help OEMs in increasing their market share.

For more details about the software, connect to www.intellinetsystem.com

Location: Unit No. 202 & 203, II Floor, JMD Megapolis, Sohna Road, Sector 48, Gurugram, Haryana 122018, India

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