How OEMs Can Maximize Their Business Output?
The present market is very competitive and every OEM trying hard to gain more market share and create an impact on customer mind. But, the problem is that OEMs are continuing with the traditional methods. In the changing market trends OEMs have to adopt digital technologies in order to improve performance and ability. Sales and marketing departments are the two very important requirement of an organization, but it has been concluded in a study that these departments are not able to make a work balance inside the organization. And, the main reason for this is not having proper technology. Moreover, it’s a proven fact that without proper coordination organizations loose the chances of generating higher revenue. Why Inconsistency between These Two? The differences are due to the lack of clarity and transparency is the main reason. Also, no communication channel is present between them and output process is not completely visible. Sales and marketing people following their own rules...